Research conducted by the University of Surrey shows that the design of a website influences 75% of user judgments about its business credibility. It takes about 3.42 seconds for these visitors to make their judgments. What this means is pretty simple. If your website does not impress its users, at first sight, your business may fail, whether you use HTML and CSS, JavaScript, WordPress, or any other content management system. So there is a need to be more deliberate in designing a modern website in 2022 and beyond.
Modern Website Design. What Does That Even Mean?
A modern website is aesthetic, performs brilliantly, and is lightning fast. So, building modern websites means creating clean designs that perform brilliantly and are fast, smooth, and fluid, making for a better user experience and a greater ROI.
If you want to build a relevant website design in this modern world, you have to build it bearing the following in mind.
Be Minimalistic
Minimalism is one of the most popular trends in website design. As much as you can, resist every urge to overload pages with images and videos. The beauty is not displaying how much you can achieve within a limited space. Instead, the goal is to show depth with as little as possible. An example of a bad website design is in the image below.
Users will have difficulties accessing the page displayed above since it has so many images and text. We all know that our attention span is reducing, even more, these days. Therefore, users will leave the site as soon as they arrive. Nobody wants to subject themselves to this torture.
As opposed to the previous image, this image above is better defined and easy to read and navigate through. As a result, users will naturally stay longer to learn more about the site.
Use a Responsive Design Framework
A good number of users will access the site through their mobile devices. Therefore, the pages should run smoothly on mobile and tablet devices, just as the website does on desktops.
Pay Attention to Typography
If the content is hard to read, it is a big problem. Fonts are an integral part of a website. They can make all the difference in the world of design. There are long lists of modern fonts to choose from that will add a touch of elegance to the site. When designing a modern website, here are some things to be mindful of:
Select a distinctive font for the brand and work with it. Be sure that this chosen font will reflect the idea of the website and the brand in general. This will set you apart and help your users easily identify you.
Be careful with colors. One of the most common and apparent errors in web design is using the wrong shade of font. Also, avoid using many colors. You don't want the website looking like some village masquerade.
Use a Ghost Button
If the content is hard to read, it is a big problem. Fonts are an integral part of a website. They can make all the difference in the world of design. There are long lists of modern fonts to choose from that will add a touch of elegance to the site. When designing a modern website, here are some things to be mindful of:
Make sure that the buttons are easy to find. Choose background wisely. Be sure that your background color is not competing with your text. Use colors that are proper for the border and text of the button. Test the buttons. Make sure they are working as they should.
Card Design
Card design is another popular trend in modern web design. A card's design usually includes an image or icon and some text (a title of the product, basic information about it, and so on). If you use them the right way, cards are perfect. They fit any type of content. They are also easy to navigate through or read through. The secret to effectively using them is to keep these three points in mind:
Use high-quality images or icons that represent the subject matter. Use suitable text: not too long. Always keep it simple. Space the images/icons and texts properly. Be sure that they are appropriately aligned.
Achieving all of these is super easy, as it gets better each time you try. The more you try to design modern websites, the better you get at it. So then, keep building.